The need to create something no one has done before is always a pressing thought in the mind of men. Having been endowed with strong god-like minds, we want to create something unique. So is the case with MYLEHIVE. Mylehive required a reward-based loyalty system with a unqiue game-of-skill solution that was social and reaching directly to the end users. They wanted the solution to be "point-based" and high performing; while being light enough to take very little resource from the smartphone of the end users. The application should have a push notification capability and a feedback section, and to include a special way to present ads after application launch, in such a manner that it will look like part of the application . They also wanted ads displayed in the game and as aprt fo the game play in a manner in which it will not distract the users, but blend properly during a game session.
The core objectives of the solution was to increase organic traffic and leads via the application. website in a particularly competitive insurance industry. Additionally, Mylehive wanted to improve visibility around the right content and sections, to help drive downloads and sign-ups for content marketing lead generation campaigns. Our focus was to establish MYlehive as the leading voice in rewards-based system.
Date:july 15, 2015
Odesys was asked to produce a solution to cater to the unique needs of MYLEHIVE.
After a few meetings of data gathering and scope understanding with the team at MYLEHIVE, we built a tailor-made solution for MYLEHIVE.
Knowing that their clients will be majorly everyone with a smartphone, we built a stable web application that can be dynamically upgraded/scaled overtime without needed the users to download a new update whenever there is a change.
The solution also feature a notification capability to send push notifications to users. Equally, the feedback section of the solution avails users the ease of lodging complaints or making suggestions or comments.
An engaging, light-weight, high performing , scalable application to serve MYLEHIVE’s users and a stable user-friendly backend to feed unique content to users.
A responsive informational website was also created for Mylehive.
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier
Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.